A fresh new HVAC website design
NewAge Air Conditioning & Heating has over 30 years experience in designing, installing and serving cooling and heating systems for residential, commercial and industrial clients in Newcastle. Not only was the HVAC website design outdated and not ranking well in Google, but they were also finding traditional marketing channels had become far less cost-effective. We were brought in to turn that all around!
Blasting the competition
Key results
53 % Search market share
991 Ranked keywords
49 % Increase in website traffic
4 x Improved conversion rate
Design features
Bespoke layouts
Design features
Simple navigation
Design features
Useful content
Design features
Quick contact forms
Boosting ROI
A powerful HVAC advertising strategy
When NewAge Air contacted us, they were spending big dollars on traditional ads like radio and TV that weren’t delivering tangible results. We shifted their budget to hyper-targeted Google ads and social media ads for various ranges, optimising for a lower cost-per-lead. This resulted in an increase in conversions, improving ROI.
Smooth UX
on any device
The custom HVAC website design is optimised for user-friendliness, especially on mobile.
Pop-out menu bar and click to call or email at the touch of a button. Enquiry forms adapting to screen size, ensuring that mobile users can fill them out without fumbling.
Beautiful on mobile
“We've been working with Redback for many years and they have helped our business grow so much.”Managing Director, NewAge Air
The final result
We’ve played a key role in growing this business from a small family operation to a well-known brand in the Hunter. With ongoing HVAC website design improvements, digital marketing including everything from email campaigns and content marketing, Google Ads to social media campaigns, we help NewAge Air continue to grow and adapt with the times – always aiming for lower costs and higher conversions!
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