A clinic web design makeover
Adelaide’s leading laser clinic for over 20 years, Laser Skin And Vein is favoured for its premium cosmetic services and dedicated team of doctors, nurses and support staff. But their decades-strong expertise and variety of treatments weren’t being translated on their tired, outdated website.
To continue outshining its competitors, Laser Skin And Vein needed a modern, responsive and easy-to-navigate WordPress website that highlights their advantages and services. We made that happen. To drive organic traffic, boost new client sign ups and ramp up revenue, Redback rejuvenated the clinic’s online presence. That meant developing a fresh new clinic web design, optimised for search engines.
Step boldly into your full potential.
Early wins making a meaningful difference.
46 % Increase in organic traffic
38 % Increase in revenue
251 Keywords ranked
Design Features
Seamless navigation
Design Features
Clear benefits
Design Features
Captivating video
Design Features
Educational resources
Search engine optimisation
Laser-focus SEO for a beauty salon
Our digital marketing specialists actioned an SEO strategy from day dot, optimising the new website to climb the ranks on Google for key search terms like ‘laser clinic Adelaide’, ‘laser hair removal’ and ‘dermal needling’.
We kicked off with keyword research to analyse current positions and pinpoint valuable opportunities. After creating a sitemap designed for a seamless user journey, we assigned each primary keyword to the suitable treatment or product page.
From there, all content, architecture and metadata were structured for search engine success. We even utilised structured data markups to help search engines better understand the information on each page.
A fresh look
and feel
A clinic website designed to attract, inform and inspire transformation.
We designed and developed a theme-based Wordpress website to give Laser Skin And Vein’s clients a contemporary online experience. This website makeover went beyond aesthetics to achieve real results. The modern clinic web design features a smooth user journey that flows intuitively thanks to its intuitive navigation. Both services and products are easily accessible, with category and subcategory pages features on the mega menu. Whether looking for sun protection creams or laser treatments, it’s only a few taps away. On the page level, detailed content educates prospective clients on each cosmetic option before guiding them to take the next steps with prominent CTAs for bookings and enquiries. Arranging a consultation has never been easier.
Services & products
Complete with Ecommerce
A contemporary beauty website crafted to engage, educate and empower.
To showcase the collection of cosmetic and healthcare items sold by Laser Skin And Vein, we created clear product categories for their online store. Customers all over Australia can now explore their products of choice straight away from the main menu.
With retail-ready features like price filters, tags, search functionality and related-product carousels, it’s a breeze to browse and buy in a couple of clicks.
Beautiful & smooth on mobile
“Thanks Girish and team. We are loving the new website. Thanks for your patience and diligence.”Jodie, Owner
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