Digital Marketing For Marketplace

Digital marketing to drive marketplace growth

Camplify is an innovative RV sharing platform (think Airbnb for caravans and motorhomes). Our Director Dave co-founded Camplify in 2015 and we’ve played a key role in their digital growth strategy since day 1 – helping take the platform from nothing to floating on the ASX in June 2021. With a market cap north of $100m, Camplify has become the largest van rental platform in Australia, NZ and the UK and Europe.

Check out what we achieved via digital marketing for this marketplace.

Highlights

80 + websites developed

31 % Organic search market share

50 m social content views

Aerial view of four wheel drive vehicle and caravan parked at The Great Australian Bight on the Edge of the Nullarbor Plain

Marketing the "Airbnb for RVs"

Growing a peer-to-peer marketplace from the ground up requires lots of testing and measuring across a range of destination marketing channels

Fuelling international expansion

Scalable strategies for long term growth

We’re very passionate about growth, so it has been an amazing experience (and an honour) to be part of Camplify’s journey so far.

From international SEO and content strategies and developing 80+ marketing websites, to hyper-targeted digital campaigns, our scalable growth strategies have helped to fuel this online platform’s expansion into new markets like the UK, NZ & Europe.

50 million views & counting

Branded social stickers in action

We thought Australia’s largest RV sharing community deserved their socials to be as exciting as the adventures they create for holidaymakers.

Careful to design distinct assets for both hirers and owners, we developed a suite of engaging social assets that bring #vanlife to life onscreen.

Think destination ‘bumper stickers’ for popular camping spots, festive GIFs to adorn seasonal posts and interactive filters crafted to inspire holidaymakers.

Exceeding the 50,000,000 view mark, our social content creation work is really hitting the mark for clients like Camplify.