Web design Canberra

If you’re looking for the best digital strategies, web design and development in Canberra, don’t worry; we’ve got your back. Our team of developers, designers, and marketing specialists understand that website design starts with your audience. 

We’ll create a user-friendly, navigable site that reflects your brand values. But why choose us over all the other Canberra website design agencies? We won’t leave you stranded once we’ve launched your site. Instead, we’ll strive to help you engage your audience while generating leads and improving conversion rates. 

Our team has been creating fully-functional, compelling and top-performing websites since 1999. With 23 years of experience under our belts, we’ve learned a thing or two about implementing the best practices. We’ll ensure your shiny new site thrives from the latest SEO trends to the best software available.

Every website is different. We aim to create unique and individual websites for every one of our customers. We’ll take the time to get to know your business needs and values to design a completely customised site that reflects you. However, there are a few components that all good websites should have. 

• Custom web development: A successful website offers original and valuable content. We’ll help you create user-friendly content in line with your business purposes.
• Easy to navigate: User experience is the bottom line of good web design. If you don’t guide the user towards your particular purpose, it doesn’t matter how many visitors you receive. We’ll ensure your site is easy to use with a clear CTA.
• Mobile responsive: Web applications must work and look equally as good on a mobile or tablet device as on a desktop.
• Branding: Our branding experts will ensure your website’s aesthetics attract and engage site visitors. We’ll help with everything from graphic design to video creation.
• Search engine optimisation: We build websites with SEO at the core. Our clean code and keyword targeting will help you climb up the rankings.
• Speed, uptime and security: Google and users love a fast, functional and safe website. We’ll ensure your site’s uptime and security are continually improving.

We’re a lot more than the average web design agency. So, what else do our local web services offer?

• Custom web design: Our well-rounded designers will help you create the optimal user experience. We’ll work together to build a high-performing, fast-paced site responsive to mobile devices so that you can grow your business.
• Landing pages: We’ll help you create optimised pages focused on lead generation and conversion to kickstart brand engagement straight away.
• Ecommerce: Whether you need an Ecommerce marketing solution or want to build a custom site from scratch, our team can advise you on the most effective strategies.
• Digital marketing strategies: All brands need a comprehensive marketing solution to stay in the game. Our marketing strategists will plan, manage, and optimise campaigns for you. We can help you with everything from boosting your ranking on search engines to social media marketing, Google Ads and Facebook ads. You name it; we can do it!
• Branding: We have a team of graphic design experts ready to whip you up a logo design and branding solution that’ll ensure your business makes its mark. Our brand design guidance can help you with everything from naming your startup to full-scale video production.
• Website maintenance: With local hosting, management, and regular website audits, you can trust us to look after your business’ online security and performance.

In short, you can skip the stress of juggling multiple marketing and development agencies. Why outsource all your professional website needs to different teams when you can do it all with Redback?

Redback is more than your average website design and development company. We go above and beyond to offer every client the complete digital solution package. 

Working closely with our in-house digital marketing agency, we’ll be with you every step of the journey. From brainstorming website ideas to launching and growing your audience, you can trust our top web designers to assist. What else do we offer?

• Custom web design: Our developers and designers will assess your business needs, values, and goals to build a site that represents your brand’s identity and corners a niche in the market.
• Web hosting: Once we’ve completed your high-quality website, we’ll host it on our servers. Our ongoing care package means we’ll manage updates, maintain uptime, and ensure your website loads quickly.
• SEO audits: SEO is key to driving organic traffic. Our SEO experts will run audits to ensure your site ranks as high as possible. We’ll continually update your site with the latest SEO best practices to impress the search engines. 
• Video production: Why outsource when we offer all your creative needs in-house? Our photography and videography team will bring your brand to life with our outstanding images.
• Social media marketing: Your social media channels are crucial to driving traffic, building brand awareness, and improving engagement. Our graphic designers will create digital assets, and we’ll show you how to put them into action and watch the followers grow.
• WordPress, WooCommerce, and Shopify: We specialise in creating custom sites on your preferred platform. Whether you want a blog or an eCommerce store, we’ve got your back.
• Branding: Our branding experts will bring your company’s narrative to life. With everything from logos to content, we’ll offer top-notch branding guidance.

So, what is our development process? We strive to offer a unique experience for every client. However, here is a general idea of what you can expect as we journey together to build your Canberra website.

1. Define the scope

We’ll start by getting to know one another. If you’d like to work with Redback, we’ll arrange an initial consultation where we’ll scope out everything we need to know about you. To create the perfect website, we’ll need to know about your brand, target audience, vision, competitors, etc. Be prepared to talk about yourself.

Our scoping meetings last 30 – 45 minutes, either online or in-person and are entirely free of charge. It’s a chance for us to find out everything we can about each other, so feel free to ask us any questions you may have. We’ll send you a proposal outlining our recommendations, expected time frames, and quotes after the meeting. 

2. Propose a strategy

We’ll share our design concepts and digital marketing strategy throughout the process, asking for your opinion. No one knows your business better than you do, so don’t hesitate to let us know of your ideas. Together, we’ll create an outline to launch your site and ensure your business grows in the future. 

3. Design and develop

Depending on your requirements and our strategies, it might take a few months to finish the development and design. WordPress and Shopify sites are quicker than custom-built sites. 

However, remember that quality takes time. Every second we spend building your site is an additional guarantee that your site will thrive. Our designers focus on SEO, generating leads, and conversion rates. With user experience at the core of our work, we’ll create a website that both Google and your customers love.

4. Launch

Before launching, we will locally host your website on a private URL. At this point, we can make any final edits before revealing our work to the outside world. About six months after launching, we’ll send you a progress report detailing how well your shiny new site is doing and our recommendations to continue improving leads and conversion rates.

5. Growth marketing

Finally, we’ll stick with you as you strive to grow your business. Our marketing experts will help you strategise SEO, digital marketing, and social media techniques to engage your target audience. Our content creators will ensure you’re in the best hands. Remember, a good website is one that continually updates.

Quite simply, a web developer’s job is to create websites. They focus on the site’s functionality while the designer specialises in making it visually appealing and easy to navigate. A developer is more responsible for the overall performance and capacity. Please speak to our team about your web development and design needs.

A good web designer has the technical prowess, artistic ability, and design sensibility to create a user-friendly experience that performs well. Fortunately for you, our team at Redback has all that and more. We believe that the core value should represent your brand narrative. Therefore, our designers take the time to understand you and your target audience.

The amount you spend on your website depends entirely on your website’s purpose, how many pages, and the complexity of the design and features. We offer a range of pricing plans that provide different levels of service. Whether you want a simple theme-based site, a custom site from scratch, or a fully managed hosting plan, we’ve got something for you.

Many business owners might think it’s more cost-effective to build a website themselves. Of course, anyone can develop their primary site on WordPress or any other preferred platform. Yet, why would you opt for second best when the expert can build you a high-performing and original site from scratch?

You won’t technically own the website if we build your website with WordPress or another content management system. Instead, you’ll lease it. However, if we create source code for a custom website, you’ll own the final product.

Up-to-date content and security are crucial for SEO. Some best practices include:

• Ensuring your content is fresh and original.
• Regularly uploading new content.
• Make sure it’s mobile responsive. 

We’ll help you update your website regularly to stay relevant.

You should consider working with a professional web designer if your business needs are unique. While WordPress and other platforms can offer plenty of flexibility, only we can provide a completely custom approach. We’ll guarantee that everything is on brand and distinctive.

Our designers only create top-quality, high-performing websites. Our graphic designers and photographers are highly talented. 

We won’t build you anything but the very best. Throughout the process, we’ll ensure your site tells your brand narrative.

Yes! Our web developers are talented eCommerce builders. Whether you need a custom-built online store to corner the market or a WooCommerce integrated WordPress shop, we’ll create the perfect website to suit your needs. Drop us a message today to discuss your eCommerce website options. 

We work with businesses of all sizes. We’ll build on third-party WordPress themes or other platforms for smaller companies to result in a modern and simple design. We’ll also work with larger enterprises to develop a site from scratch with a high level of detail. We have various pricing plans to suit whatever your digital needs. 

We’ll involve you every step of the way. We’ll ensure it’s a collaborative journey from our very first meeting. We’ll send you our ideas, recommendations, and updates. Before launching, we host your new site on a private URL, so if you have any queries or edits, we can perfect them.

To become the proud owner of a new website, get in touch with our team today. We’ll organise an initial scoping call to understand the needs of your business before drawing up a proposal with the outlined designs, a quote, and expected time frames. You need to drop us a message, and soon you might have an industry-leading website to your business’ name.

Digital marketing refers to various online tools to improve brand awareness and engagement. The most popular types of digital marketing include:

• SEO.
• PPC (pay-per-click).
• Social media marketing.
• Content marketing.
• Email marketing.
• Marketing analysis.
• Affiliate marketing.

SEO stands for search engine optimisation. SEO increases organic traffic by ensuring clean code, relevant content, and keyword targeting. Essentially, it’s the art and science of getting your website to rank higher on search engines like Google. Our SEO specialist can help you create a strategy to boost your search engine rankings.

WordPress started as a blogging tool in 2003, yet it has now evolved into one of the most powerful website builders and CMS. Today, it’s the most popular web builder and CMS globally. It’s beginner-friendly, flexible, and packs a whole load of advanced features, meaning it’s suitable for many different kinds of websites. 

Mobile responsiveness is essential for user experience and SEO. There is little point in building a website that cannot function effectively on mobile devices, seeing that most people now browse online almost exclusively from their phones.

The good news? We make sure that every site we create delivers an exceptional user experience on mobile devices.

We’re glad you asked!

Without gathering data, it’s pretty much impossible for your website to take enquiries, sell products and/or provide online services. But in the wrong hands, this information could be mishandled with serious consequences. That’s why website owners need to display clear and concise agreements that protect visitors’ data and lets them know exactly how it will be used and stored.

Ultimately, it is your responsibility (as the owner of your website) to make sure your website Privacy Policy and Terms of Use are correct and up to date. Even if you’re enlisting the help of a web developer, an employee, or a lawyer to write and/or publish these documents – the buck stops with the Directors of your organisation / the business owners.

However, we have created this Guide to Website Privacy Policies & Terms of Use in Australia which should help you understand how to approach these things.

Disclaimer: on the off-chance you think this guide has been written by lawyers, we’re flattered but that’s not quite the case! So while we’ve included plenty of helpful recommendations below, please double check the facts by doing your own research. When it comes to documents as important as these, it’s always a good idea to consult legal professionals before you post.