Ecommerce growth agency Scalable online selling solutions
Whether you need a simple online store or an advanced Ecommerce strategy, you can rely on our experience.
Our Newcastle-based team of Ecommerce developers, marketers and SEO specialists can take your online sales to the next level with world-class platforms like Shopify and WooCommerce with WordPress.
Our Work
WooCommerce + WordPress
WooCommerce developers
Building your online store on WordPress (integrated with WooCommerce) gives you unmatched flexibility, technical performance, ease of use and security.
Our Newcastle-based team design, develop and maintain online stores with WooCommerce for a broad range of clients across Australia and overseas. Whether you’re after a cost-effective WooCommerce theme site, or a fully custom WordPress / WooCommerce online store solution, we’ve got you sorted.
Customisable Ecommerce
Why consider WooCommerce?
Experience ultimate convenience with WooCommerce, the wildly popular online sales plugin that seamlessly integrates with your WordPress website and Ecommerce marketing apps.
WooCommerce offers unparalleled flexibility for Ecommerce websites, with thousands of extensions covering everything from accounting software and payment gateways to inventory management and point of sales tools.
A scalable solution for growing stores, this plugin can manage a few products for a handful of customers or a vast catalogue with thousands of visits per second! Let’s build a WooCommerce website tailored to the unique needs of your business.
Celebrating Our 25th Anniversary!
Helping businesses and organisations grow since 1999. Read the media release
Shopify Ecommerce development
Shopify online store developers
Shopify is a one-stop-shop for your online store, providing you with marketing tools, a digital storefront, a payment processor, shipping partners and onsite analytics. In other words, everything you need to do business online!
Shopify is a SaaS (Software as a Service) platform that is specifically designed for online commerce. Unlike the open source WordPress/WooCommerce platform, Shopify is a pay-to-play platform but depending on your needs the costs can be well worthwhile.
Our team design, develop and maintain online stores with Shopify for a broad range of clients across Australia and overseas. Whether you’re after a cost-effective Shopify 2.0 theme site, or a fully custom Shopify Plus solution, we’ve got you sorted.
Smooth, straightforward features
Keep it simple with Shopify
Keen to start selling ASAP? This easy-to-use Ecommerce platform offers quick, clean-cut designs ready for retail.
Adaptable to business growth, you can also access exclusive upgrades like accelerated checkout and chatbots. Whether you’re after a tried-and-true template or a custom solution, we can help you build the right site with Shopify.
Ecommerce design
Structured for sales
Boost purchases with an easy shopping experience.
Don’t let a flawed user interface lose you customers. We design engaging user journeys on fast, secure websites that are optimised for search and suitable for all devices.
Everything we do encourages your website visitors through the sales funnel with a smooth, easy experience. Not sure where to start? Talk to our expert web designers today!
3D / 360 product photography & video
Boost engagement and increase conversion rates with 3D / 360 product photos and virtual shopping experiences
Modern consumers expect engaging, interactive experiences when they’re shopping online. Platforms like Google recognise this trend and we are seeing more and more new technologies being released that make it easier for brands to develop highly visual, interactive online stores. Augmented reality product try-ons and filters, virtual showrooms and 360 product photography are the future (correction, the present) of Ecommerce.
Simply having 3D product photos on your website can increase conversion rates by up to 50%, or even more. Below is just one simple example of how 3D product photography can help your products come to life online:
FAQs
Ecommerce, also known as electronic commerce or internet commerce, is the buying and selling of goods online. You can sell anything – from physical products to digital products, subscriptions, appointments and many more.
Ecommerce web development is the process of designing and developing an engaging online shopping experience, with the goal of driving traffic and increasing sales. It’s something we’re pretty awesome at, here at Redback.
Great question! Marketing lingo can often become a little confusing.
A website conversion is when a visitor to your site takes a desired action. This can include anything from clicking the call button, signing up for a newsletter or purchasing a product. Conversions are unique to every client and website, and there can definitely be more than one!
Your website conversion rate is the number of desired actions taken divided by the number of visitors to your site. This number can change frequently, especially if you provide a seasonal product or service.
In short, it depends! Obviously, the higher the better. But when it comes to benchmarks, conversion rates vary greatly depending on your industry.
For example, the average conversion rate for arts and crafts is around 3.84%-4.01%, whereas fashion is 1.01%-1.41%. Generally speaking, an average conversion rate for an Ecommerce website is 1-2%.
Before you kick things off for your Ecommerce website, you’ll need to consider the following key elements:
Products
- What sort of product information do you need to display on your website?
- Do you want to sell any variable products on your website?
- Are there any minimum order quantities for any products?
- Do you need different pricing for various users like wholesalers or club members?
- Do products need to display documents for download?
- What kinds of filtering and categorisation do you want for viewing product lists?
- Do you have any discounts or deals you want to offer on your website?
Accounting
- Do you need to connect your site to an accounting or inventory system like MYOB, Quickbooks, Xero, Unleashed or Dea?
- Do you use an ERP system that your site will need to integrate with?
- Which payment provider would you like to use? (common choices include PayPal, eWay, Stripe and Square but we can work with other providers, too!)
Shipping
- Where can your products be shipped to?
- What shipping provider(s) do you want to use?
- If using multiple shipping providers, how do you decide which shipping provider to use for each product?
- Do you use rates provided directly by the provider or do they need to be modified for certain shipments?
- Do you need to apply any specific shipping rules to certain products?
And that’s just the beginning! We’re here to discuss any and all of the above with you (plus some further considerations) to ensure you get the most out of your online store.
Chat to our team today on (02) 4005 0167 or fill out our quick online form to get started.
We’re glad you asked!
Without gathering data, it’s pretty much impossible for your website to take enquiries, sell products and/or provide online services. But in the wrong hands, this information could be mishandled with serious consequences. That’s why website owners need to display clear and concise agreements that protect visitors’ data and lets them know exactly how it will be used and stored.
Ultimately, it is your responsibility (as the owner of your website) to make sure your website Privacy Policy and Terms of Use are correct and up to date. Even if you’re enlisting the help of a web developer, an employee, or a lawyer to write and/or publish these documents – the buck stops with the Directors of your organisation / the business owners.
However, we have created this Guide to Website Privacy Policies & Terms of Use in Australia which should help you understand how to approach these things.
Disclaimer: on the off-chance you think this guide has been written by lawyers, we’re flattered but that’s not quite the case! So while we’ve included plenty of helpful recommendations below, please double check the facts by doing your own research. When it comes to documents as important as these, it’s always a good idea to consult legal professionals before you post.
In 3 years, we have grown from a product concept to doing over $4m a year and growing steeply. Redback was engaged from the start and we see them as an integral part of our long term growth plans.Josie, Director – Ecommerce brand
Sick of investing in shiny Ecommerce plans that never get implemented?
Won’t happen here, promise.
Website development, technical integrations, creative and marketing channels are all key to forming a well-rounded Ecommerce strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how to get them buying your products. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your online store to succeed.
Ready for a reliable, practical and effective Ecommerce agency to take you to the next level? We’d love to meet you!
