Creative content marketing strategies
Turn creative ideas into traffic and sales with a modern, effective content strategy.
Content agency Newcastle Connect, engage & convert
Content is the core of all communication with your customers, so it pays to stand out. You need to know where, when and how to share these creations with your target audience for top results.
From search-optimised blogs and ad copy to professional branded GIFs and YouTube videos, we’ll make sure you get it right.
Whatever your goal, we’ll devise and action a practical, creative content strategy specifically for your brand.
Our work
Our approach to
Content marketing
1. Briefing & goal setting
We pick your brains to inform our content marketing strategy, ensuring we’ve got all the key facts from the get-go. How do you want to showcase your brand? Who are you aiming to engage and why? Where do they like to scroll? You get the jist.
2. Researching & planning
We map out what type of content and creative channels are most likely to help us achieve your objectives. Then we build a clear content strategy to bring it all together for optimum success!
3. Creating & approving
Our favourite part – creating and approving your content. Work with our in-house creators or we can work with your in-house team. Either way, we’ll ensure you’ve got all the support you need to make your message stand out.
4. Launching & learning
The grand finale. We put your content in front of the right people and learn from the data. Why did people love that video? How did that blog post convert so many subscribers? Rinse and repeat!
Press play on video marketing
The people want video
With over 13 billion (!) YouTube and Facebook videos viewed every day, it’s high time you embraced this winning format.
And there’s more to these video platforms than their mammoth volumes. We’re talking huge user attention levels, precision targeting capabilities and cost-effective advertising! But all of that is thrown out the window if your creative doesn’t connect with its audience.
As well as planning a solid campaign strategy, we’ll help you produce a video that strikes the right balance between telling your brand’s story, encouraging action and showing your customers the content they really want to see. Enquire about our video services to learn more!
Our Work
Visual content is absolutely critical to achieving results online. Here are just a few examples of the creative goodness we produce for our clients.
First impressions last
Photography packages
High quality professional photos that reflect your brand and connect with your customers are key to your ongoing success.
Our photography packages start with a conversation so we can understand your customer needs and how you want to represent your brand. We will develop strategy, style and locations specific to you and deliver a large library of files that can be used for all your platforms and content needs.
3D / 360 product photography & video
Boost engagement and increase conversion rates with 3D / 360 product photos and virtual shopping experiences
Modern consumers expect engaging, interactive experiences when they’re shopping online. Platforms like Google recognise this trend and we are seeing more and more new technologies being released that make it easier for brands to develop highly visual, interactive online stores. Augmented reality product try-ons and filters, virtual showrooms and 360 product photography are the future (correction, the present) of Ecommerce.
Simply having 3D product photos on your website can increase conversion rates by up to 50%, or even more. Below is just one simple example of how 3D product photography can help your products come to life online:
The written word!
SEO copywriting services
You have the expert knowledge of your business, we’ve got the skill to ensure this information is seen and understood.
Developing a new website is a golden opportunity to refresh and refine your messaging. By lacing in keywords that will tap into your target audience, we optimise copy for suitable search terms so that your website gets in front of the perfect people.
From there, our SEO copywriters will use engaging and informative messaging to convert curious clickers into paying customers!
Set your brand in motion
Digital brand pack
Stand out everywhere from social posts to email chains with branded GIFs, stickers and filters.
Whether you’re looking to engage prospective clients, connect with existing customers or create consistency across corporate comms, well help you bring your brand to life online.
With our digital brand pack solution, you’ll get a set of unique GIFs, stickers and filters designed specifically for your business goals and target audience. Ready to get your brand moving? Discover more about our digital creative services!
FAQs
A content marketing strategy is a ‘map’ that outlines how to best utilise content to attract, acquire, and engage prospects and customers. It is important to identify how your content is going to address your key business and customer needs.
Ask yourself the 4 W’s:
Who is your target audience for this content?
Will your identified target audience receive a benefit from consuming your content?
What beneficial content can you as a business consistently deliver?
Where can you distribute this content so it reaches your audience?
Optimising your content for SEO will help build your authority and credibility with Google, increasing your visibility online. With more quality traffic to your site, you can improve lead generation and boost conversions in the long run.
By continually sharing up to date, knowledgeable and relatable content, your business becomes positioned as an expert within your industry. Not only will it improve brand awareness and recognition with your target audience, but it will also create a sense of trust between your brand and customers. And that means more loyalty and lasting relationships!
Social media can be a central component of content marketing, with opportunities to share messages, images and videos that tell your brand’s story.
When creating social media content, it’s always important to refer back to your overall content marketing strategy and ensure everything you post is aligned with your business objectives.
The Redback team were a pleasure to work with. We were thrilled with the social media assets they created in response to our brief, which have been incredibly popular with our target audience and will be used in our marketing campaigns for years to come. The team at Redback were personable, creative, efficient and excellent communicators. We’d highly recommend them to anyone looking for an agency that specialises in creating custom stickers, filters, GIFs, etc. – plus a strategy to promote them – on a very reasonable budget.Emily, NSW Department of Planning, Industry & Environment
Sick of investing in shiny content marketing plans that never get implemented?
Won’t happen here, promise.
Brand positioning, creative strategy, marketing channels and financial objectives are all key to forming a well-rounded content strategy. With an eye on the long term, we’ll help you understand your customers, where they are and how best to engage them. You’ll get 20% planning and 80% action as we focus on implementing tactics, testing what works and refining the strategy over time.
At the end of the day, our goal is the same as yours: for your business to succeed.
Ready for a reliable, practical and effective content marketing agency to take you to the next level? We’d love to meet you!
