Email Marketing

Why email marketing works for you?

Email marketing is one of the most powerful marketing tools available you. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time for a small investment.

It’s Effective

Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to you. You can easily target your emails by categorising your database.   Overall, email communications sent to your prospect and customer lists, can single-handedly improve the return on investment of all of your lead generation and customer retention programs.

It’s Immediate

Email marketing has two great advantages over other marketing vehicles. First, with the VisionscapeTM Direct you can create and send compelling email newsletters, promotions, announcements or more in hours or days. No agency or production time is required to create and send professional communications.   Second, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

It’s Easy

VisionscapeTM Direct includes professional HTML templates, list segmentation and targeting capabilities so you are free to concentrate on your unique message while the rest is done for you.   It is time to put email marketing to work for your business!

What is VisionscapeTM Direct?

VisionscapeTM Direct is a tool to make it easy for you to send out personalised emails or newsletters to your customers and prospects.   This is how it works,

• We create one or more professional templates that you use to send out your marketing emails.
• You log into the VisionscapeTM Direct website with your username and password and create a new message. This message is then sent to your contacts or a sub-category of your.
• You can easily add, edit or delete contacts in the system. If you already have a database or spreadsheet of contacts, these can be imported into VisionscapeTM Direct.

Your email marketing and SPAM Laws

VisionscapeTM Direct assists you in complying with SPAM laws by meeting the following three requirements.

• The email template will contain your company and contact details so your contact knows where the email has come from.
• The email template has an unsubscribe link. If you contact click on this list, they will no longer receive emails from you.
• In the contact database you can indicate how your contact gave you express or inferred consent to send them emails.