E-Marketing?

E-Marketing or electronic marketing is using electronic media and more specifically the Internet as the tools to market your business product or service. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged and generally mean the same thing.

When implemented correctly, your return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.

Whether you're a "bricks and mortar" business or a purely online business, the Internet is a medium that continually improve your relationships with your clients and increase the effectiveness of your marketing. It can be a means to reach literally millions of people every year and redefines the way businesses interact with their customers.

The benefits of eMarketing over traditional marketing

Reach

The nature of the internet means you can now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, eMarketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

Interactivity

Whereas traditional marketing is largely about getting a brand's message out there, eMarketing creates conversations between companies and consumers. With a two-way communication channel, you can feed off of the responses of your consumers, making them more dynamic and adaptive.

Immediacy

Internet marketing is able to provide an immediate impact.

With eMarketing, it’s easy to make the opt-in, enquiry or purchase step as simple as possible, meaning that within a few short clicks your clients could ask for that quote, make and enquiry, get the information they need or purchase that product. All of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year.

Targeting

The demographics of the Internet are a marketer's dream. You can easily identify, group and target your prospects with messages and offerings that are relevant to them, which helps cut down the noise and builds stronger relationship with your customers.

Closed loop marketing

Closed Loop Marketing requires the constant measurement and analysis of the results of marketing initiatives. By continuously tracking the response and effectiveness of a campaign you can be far more dynamic in adapting to your consumers wants and needs.

With eMarketing, responses can be analysed in real-time and campaigns can be tweaked continuously. Combined with the immediacy of the Internet as a medium, this means that there's minimal advertising spend wasted on less than effective campaigns.

The combination of all these factors results in an improved ROI and ultimately, more customers, happier customers and an improved bottom line.

Implementing eMarketing

eMarketing is implemented by using the right combination of some or all of the following acitivites. Redback Solutions can help you with every step of the eMarketing process.

• Engaging results driven websites
• Email Marketing
• Blogs, Wiki’s and user generated websites
• Search Engine Optimisation (SEO)
• Pay Per Click Advertising Campaigns
• Online Ads
• Competitions
• Viral Campaigns
• Promotions & Surveys
• Social Networking (Facebook, Twitter, Myspace, Linkedin, Youtube, Flickr etc)