Advantages of Responsive Design
There is NO doubt that Responsive Web Design is very important for modern websites.
In 2015 nearly 90% of all mobile phone users will have a smartphone as their primary mobile device, up from just under 50% in 2011. (Figure from www.telsyte.com.au) which means that web searches from moble devices is increasing significantly.
What is Responsive Web Design?
Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).
1. Super Flexible
Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices.
2. Excellent User Experience
While, content is king and discover ability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime.
3. Cost Effective
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
4. It is Recommended by Google
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
5. Very Easy to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone (details from http://codeboxr.com).
If you are looking for a new responsive website or having your current website converted to a responsive website give the Redback Newcastle team a call and let us see what we can do to help you.